Many merchants may already understand the benefits of vertical touch screens and know the difference between how to create and manage successful vertical touch screen content, but vertical touch screens are often not enough to have engaging content. If the content is not communicated to consumers in an effective manner, all preparation is in vain. The placement of vertical touch advertising machines is often the most overlooked by companies, and a good placement strategy must be employed. In order to enable enterprises to better apply vertical touch advertising machine to achieve the desired effect, Baoqianli commercial video summarizes several important placement strategies, hoping to help everyone. The three-point placement strategy of the vertical touch advertising machine is as follows:
First, find consumer wait times (e.g. checkout, subway platforms, ticket offices, etc.) or locations with heavy traffic (e.g. elevators, escalators, porches, etc.). Regardless of size, consumers are waiting for the sweet spot for vertical touch ads.
Second, for retail environments, consumers can consider store habits. Retailers can install vertical touch signage on the front door, about 10-15 feet from the entrance, because people enter from the front door, don't ignore the front door, they tend to focus on their goals. Store and restaurant windows can be ideal locations for vertical touch advertising machines as they can attract more attention during store hours to attract customers and business closures.
Third, consider lighting to ensure consumers can read in the right lighting conditions. Avoid too much ambient light in the installation location (be sure to choose a high-brightness screen if this is the best location), and if the sun shines directly on the screen, it will make it difficult for consumers to see what the screen is pushing.
Whether it is to increase passenger flow or promote certain products, it is necessary to understand the goal of the vertical touch advertising machine, and then put it in the correct position. In this way, we can get a better publicity effect, and also allow more people to understand the vertical touch advertising machine.
