In fact, competition in the advertising media industry is not a matter of one or two days, but the emergence of low-cost advertising has broken this phenomenon. When advertisers choose to place elevator advertisements, they will definitely give priority to the same real estate in the same location. This is also the advantage of the advertising platform. Regardless of the simple methods and methods, it is very effective. Many media companies also rely on low prices. The reputation of high quality and price quickly gained a foothold in elevator advertising on the market.
Repeatability: Since "riding the elevator" is the only way for people to go up and down at least four times a day, the frequency of repeated broadcasts of the elevator wall-mounted network advertising machine is so high that it is difficult for other media to look back.
Compulsiveness: Usually when people are waiting for the elevator, it is a boring and embarrassing moment. At this time, people have strong and subconscious visual needs. Then the LCD wall-mounted network advertising machine in the elevator shows its advantages. However, buildings in prosperous urban areas are mostly high-rise buildings because of their high land prices. The elevator takes a long time to move up and down, which increases the waiting time. On the other hand, "riding the elevator" is the only way for all passengers to get in and out of the elevator, and there have always been few materials that divert visual attention in the above-mentioned places. Therefore, once the wall-mounted network advertising media appears with novel designs, bright colors, and The visual impact and compulsive reading of media with attractive appearance will undoubtedly be quite large.
Affinity: The media has a low hanging position and is restricted by the "lifting" space, so it is very close to the audience and easy to read and watch.
Relevance: The media composed of elevator advertisements are all set up in Beijing, Shanghai, Shenzhen, Guangzhou, and even in major cities as well as in the middle and high-end office buildings, commercial and residential apartments and high-end commercial residential buildings in the elevator box walls, Waiting hall and lobby. Therefore, the population covered by the media is mainly senior white-collar workers, successful people and other urban high-income groups. There is no doubt that their potential consumption power, high level of cultural education, and great social influence are unquestionable. For this group of people, product promotion and brand promotion are self-evident for companies. In addition, it is quite difficult for other forms of media to reach this consumer group in such a concentrated manner.
Decoration: All the materials and colors used in the "Elevator Ride" media can not only be integrated with the decoration of the elevator hall itself in high-end buildings, but also increase its visual content and decorative highlights. Therefore, the visual appeal of advertisements is not comparable to that of ordinary media.
Flexibility: The wall-mounted network advertising machine is mainly video, picture, and subtitles, and it is convenient and quick to replace.
Dispersion: Indoor media, such as media in subways, media in hotels and stores, or posters, are usually of different forms, specifications, and contents. Therefore, the audience's visual dispersal is very strong, and the authenticity of memory is very low. On the other hand, the media of "elevator ride" is on the contrary. Due to space constraints, the number of media in "elevator ride" is scarce, and the specifications, design, and appearance are uniform. The media release content in the elevator is mostly consistent. Therefore, the visual memory is exclusive. Greatly increased.
Public welfare: The company will make and publish social public welfare advertisements by itself before commercial advertisements are released or during the interval between advertisements. Therefore, professionals from Beijing Yueshi network advertising machine manufacturers warmly remind us that as the advertising carrier, the wall-mounted network advertising machine has a strong public welfare nature, and it naturally plays a joint role in the public welfare image of commercial advertising publishers.
